All tools we use provide us with a certain degree of buy-in as to how we use them. Facebook can be used for the spread of truth as well as fake news. But Facebook purports a structure of discerning truth from opinion that is based on identity curation rather than rational argument.

Every message, every tool has a very specific structure, a host of priorities that were built into it’s nature. This influences the way we use them, the types of messages we create with them, and the way we process information disseminated from them.

As I read Huxley's Brave New World, I was struck by the concept of Soma, a little pill taken to dull senses and emotions and keep one in a state of blissful ignorance of their reality.